AI is everywhere, but turning real-world product knowledge into reliable, working software is still hard. In this talk, Elfsquad shows what it actually takes to engineer systems for complex, configurable products in manufacturing.

You’ll explore why product complexity is not a bug but the business model, and why traditional IT approaches break down once products, rules and exceptions keep changing. We walk through the real engineering challenge: translating implicit expert knowledge, dependencies and constraints into systems that sales, engineering and production can all rely on.

You’ll see how we use AI in a pragmatic, no-nonsense way. Not to replace engineers, but to structure knowledge faster, reduce manual modeling, and support scalable configuration. With a live demo, we show how product knowledge becomes executable logic, without buzzwords or inflated promises.

This session is for students interested in software engineering, AI and complex systems who want to work on problems that actually matter. Expect real trade-offs, messy constraints, and engineering decisions you won’t find in textbooks, built by a small team with big responsibility.